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NudgeWell for SMB HR Teams

Your employees ignore
benefits emails.
NudgeWell doesn't let them.

AI-powered nudges that drive FSA/HSA usage, preventive care, and enrollment action — ranked by dollar impact for every employee on your team.

See It in Action → How It Works
0%
of benefits emails go unread
$0
avg dollars wasted per employee
0×
higher engagement vs email
The Problem

The benefits gap is costing
your employees real money

HR sends reminders. Employees ignore them. Deadlines pass. Benefits go unused — and HR gets blamed for low utilization numbers they can't control.

📧
HR sends reminder
🗑️
70% unread
⏰
Deadlines pass
💸
Benefits expire
😤
HR blamed
$640
💰

FSA funds left to expire

The average employee lets $640 in FSA funds expire each year. They meant to use it. They just forgot. A well-timed nudge would have changed that.

68%
🏥

Skip free preventive visits

Most plans cover annual physicals and screenings at $0. Most employees skip them. Not because they don't care — because nobody told them what it costs to skip.

$420
📊

Miss biometric discounts

Employers offer up to $420/year in premium discounts for completing screenings. The process takes 20 minutes. Employees miss it every year because it wasn't front of mind.

How It Works

Setup in minutes.
Results in weeks.

Three steps to get every employee their most impactful benefit action — personalized, timed, and ranked by dollars at stake.

1
Upload your roster + plan details
Upload your employee CSV and benefits plan data — FSA limits, HSA match, biometric deadlines, open enrollment dates. No PHI required. Takes under 5 minutes.
2
NudgeWell maps every benefit gap
Our AI analyzes each employee's profile against your plan details, flags every missed dollar opportunity, and assigns an impact score ranked by financial value.
3
Employees get nudges ranked by dollar impact
Each employee receives personalized nudges — timed to their specific deadlines, and ranked by the dollar amount at stake. Not generic reminders. Specific actions with clear dollar context.
NudgeWell Setup
📂
Drop your employee roster here
CSV or Excel · Name, email, department — that's all we need
📋
employee_roster_2026.csv
✓ 184 employees
🏥
benefits_plan_details.csv
✓ FSA, HSA, screening
No PHI required. NudgeWell works without health records, claims data, or SSNs. Just plan structure + employee list.
Benefit Gap Analysis — 184 employees
FSA Expiring (Dec 31)
112 employees
Avg $580 at risk
HSA Match Unclaimed
67 employees
Avg $840 unclaimed
Biometric Pending
94 employees
$420 discount available
Preventive Visits
138 employees
Annual covered at $0
Total dollars at stake $218,400
Nudge Queue — Sending Today
SL
Sarah L.
FSA: $740 expiring in 19 days
$740
MK
Marcus K.
HSA match: $600 employer $ unclaimed
$600
AR
Aisha R.
Biometric: $420 premium discount
$420
TW
Tom W.
Preventive: annual covered at $0
$350
+ 31 more nudges queued for today
What Your Employees See

Not reminders.
Specific actions
with dollars attached.

Employees receive clear, prioritized nudges — each one showing exactly how much money is on the line and exactly what to do about it. No jargon. No generic benefit guides.

Dollar amount first. Every nudge leads with what's at stake — not benefit names, not policy numbers.
Ranked by urgency. Expiring deadlines surface first. Employees know what to act on now vs. later.
Personalized, not blasted. Each nudge is written for the individual — not a mass email with "Hi [First Name]."
One-tap action. Direct link to the relevant benefit portal. No searching, no PDF guides.
Team Benefits Dashboard
Acme Corp · 184 employees · Nov 2026
● Live
73%
FSA utilization
↑ 41% from last yr
$38k
Dollars recovered
↑ This quarter
68%
Nudge open rate
vs 22% email avg
Utilization by Benefit
FSA Spending
73%
HSA Match
58%
Biometric Screen
81%
Preventive Visits
64%
Projected annual recovery
Based on current engagement trends
$218,400
What You See

Prove ROI to
leadership in minutes.

Your dashboard shows exactly what's working — utilization rates, dollars recovered, engagement by benefit type, and engagement trends over time. Finally, data that makes HR look like the hero.

📈
Utilization by benefit type
See exactly where employees are leaving money — FSA, HSA match, biometric, preventive visits, enrollment — broken down by percentage.
💵
Dollars recovered, tracked over time
A running total of dollars driven back to employees this quarter and year. Bring this number to your next leadership review.
🎯
Engagement metrics by nudge type
Open rates, action rates, and snooze rates — so you can see what's resonating and what needs adjusting.
The NudgeWell Difference

We don't just remind.
We prioritize by dollars at stake.

Every nudge is scored and ranked by estimated financial impact before it's sent. Employees see their highest-value action first — not the easiest to generate, the most important to take.

🧮

Dollar-Weighted Scoring

Every benefit opportunity gets a dollar score — FSA balance, HSA match, biometric discount, preventive value. Higher dollar score = surfaces first.

⏳

Deadline Urgency Multiplier

Nudges for opportunities expiring within 14 days get a 2× urgency boost. Employees feel the deadline — they don't just see a date.

📧

Personalized Email Delivery

Every nudge is addressed to the individual employee with their specific balance, deadline, and action steps — not a mass blast. Personal feels different.

See This for Your Team →
Trusted By

HR teams using NudgeWell stop
blaming employees. They fix the system.

Logos and case studies coming soon — we're early and proud of it. Talk to us before your competitors do.

COMPANY A
COMPANY B
COMPANY C
COMPANY D
COMPANY E
3×
higher engagement than HR email blasts
$1,200
avg dollars recovered per employee/year
<5 min
to get your first nudge campaign running
No PHI
required. Works with any benefits plan.
See It in Action

Get a live demo
built around your team.

We'll show you exactly what NudgeWell would find in your benefits data, what nudges would go out on day one, and what your ROI dashboard would look like after 90 days.

No lengthy sales process. 30 minutes. You leave knowing whether it's right for your team.

Live walkthrough using your employee count and plan structure
Custom ROI estimate based on your FSA/HSA data
See real nudge examples for your top benefit gaps
30 minutes. No hard sell. You'll know if it's a fit.
Request Your Demo
We'll reach out within one business day to schedule.
✅
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Ready to stop benefits waste? Request Demo →