A white-label platform you resell to your 50–500 employer clients — AI nudges, an AI Benefits Coach, Rippling HRIS sync, and a per-client utilization dashboard. Pitch it as your own. Keep the renewal conversation in your hands.
The Broker Reality
A client hits MLR below 80% / 85% and the carrier sends a rebate check. Your team has no tool to close the gap — so the renewal conversation becomes about price alone.
Roster reconciliation eats account-manager time. New hires added late. Termed employees still getting benefit outreach. You're reconciling in spreadsheets.
FSA grace-period notices. COBRA qualifying event triggers. ACA 1095 distribution. Each one is a fire drill that pulls your team away from sales.
A 200-life client sees that Mercer and Marsh have app platforms. They ask what your agency offers. The honest answer right now is "a spreadsheet and a phone call."
The Channel-Partner Solution
Step 01
Your logo, your colors, your email domain. Members see your agency's name on every nudge, every coach reply, every portal session. NudgeWell is invisible to your clients.
Step 02
FSA expiration reminders, preventive-care scheduling, EAP underuse signals, biometric-driven wellness nudges — all personalized per employee, all automated, no staff work per client.
Step 03
Clients on Rippling auto-sync their roster nightly. Net-new clients without an HRIS upload a CSV and the platform ingests the file on the spot. No more spreadsheet reconciliation.
Step 04
You see every client's FSA utilization %, preventive-care rate, nudge volume, and HRIS sync health in one view. Pull a branded quarterly book-of-business PDF for the renewal conversation.
Step 05
Pick an open-enrollment sequence branched by plan type and FSA spend-down. Preview it under your agency brand. Hand it off to a client group with one click -- the brand snapshot at send time is recorded for the renewal conversation. Open the OE kit portal.
Channel-Partner Platform
Six broker-facing capabilities layered on top of the NudgeWell platform. Resold under your brand. Priced per-employee at wholesale.
Your logo, your primary & secondary colors, your email domain. Members see your agency name on every interaction — never "Powered by NudgeWell."
Rippling ships as the first HRIS adapter — nightly delta sync with tombstoning for terminated employees. CSV upload fallback for clients not yet on an HRIS. Additional adapters slotted per demand.
FSA utilization %, preventive care rate, nudge volume, and HRIS sync health per client group. Filter by client. Spot at-risk renewals before the carrier brings them up.
Pull a branded quarterly book-of-business report in under a minute. Aggregate utilization, top movers, flagged accounts. Drop it into your renewal deck as your IP.
24/7 member Q&A powered by Motivational Interviewing + Tiny Habits methodology. Your agency name on every reply. No third-party brand exposure to your clients.
Anonymous symptom analysis with no PHI stored at the category level. Reassure clients with HIPAA-aligned handling and clear "this is not medical advice" framing.
Channel-Partner Pricing
Flat per-employee rates priced for resale margin. We co-brand the quote deck with you. Talk to us for an agency-specific quote.
Channel-Partner Wholesale
Contact us
for an agency quote
Pricing scales with book size · Volume tier discounts · No per-client surprise fees
Compliance & security documentation for brokers is on the roadmap — current adopters review our standard HIPAA controls + BAA on demo.
Get In Touch
Most brokers hear back within one business day. We'll bring logistics, not a sales pitch.
We'll be in touch within one business day. Reach us anytime at support@nudgewell.net.
Can I rebrand the platform as my own?
Yes. Channel-partner tier ships with a white-label brand kit — your agency logo, primary and secondary colors, and email domain. Members see your agency's name on every nudge, the AI Benefits Coach, and the employee portal. "Powered by NudgeWell" never surfaces to your clients.
Do my clients ever see NudgeWell?
Not in the member-facing experience. NudgeWell branding is deliberately absent on the portal, coach, and email channels. Even internal-help references use your domain. The platform only appears in the broker-side dashboard you and your account managers use, and in co-marketing materials you approve.
How is data shared between my agency and my employer clients?
You see aggregated utilization metrics per client group — FSA utilization %, preventive care rate, nudge volume, HRIS sync health. You do not see individual member PHI. Each client employer owns their own member roster and consent. We provide a PHI-safe view by construction.
Do I need a Rippling admin on every client?
No. Rippling is the first HRIS adapter but not a prerequisite. Clients without Rippling upload a CSV roster at onboarding, and we sync on a schedule that fits your operational cadence. As you add clients on Rippling, the nightly sync wires in automatically — no services engagement.
What's the onboarding for a new book group?
From signed channel-partner MSA to your first client live: about 10 business days. The bulk of that is brand-kit finalization and your first client's roster ingest. Subsequent client groups roll on faster — usually inside a week — because the brand kit, coach prompts, and dashboard are already configured.
Book a 30-minute partner demo. Bring your top three client groups — we'll mock the per-client dashboard live.
Book a Partner Demo →The broker channel-partner program is one of NudgeWell's paid offerings. Browse the rest: