Distinct from our AI Benefits Coach. Direct, ongoing access to a real board-certified health & wellness coach. For individuals who want a human in the loop.
Weekly 1:1 sessions · Async messaging · Accountability · Habit design · Healthcare-system navigation.
How This Differs
Our AI Benefits Coach is built for fast, free, plan-coverage questions — anytime. The human retainer is for people who want a relationship, accountability, and harder conversations over time.
Many clients start with our AI Coach and graduate to human coaching. The two are complementary — most retainers begin with a few weeks of AI Coach use so your human coach has full context on day one.
What's Included
Everything a board-certified coach delivers in a structured weekly format — no surprise upsells, no per-session meter running.
50-minute video sessions, scheduled at a recurring cadence. Goal review, behavior-design coaching, plan adjustments, and hard conversations when you're stuck.
Shoot your coach a message anytime between sessions. Expect a response within one business day — quick mid-week course-corrections without waiting for the next call.
Tiny Habits and Motivational Interviewing — the same evidence-based methods our AI Coach uses, applied by a trained human to whatever's been stuck the longest.
Reading your EOBs, decoding a denial, picking the right specialist, prepping for a visit. Your coach can sit in on the logistics so you stop losing 4 hours to insurance phone trees.
HIPAA-aligned storage. Your session notes are encrypted at rest and never shared with employers, insurers, or third-party advertisers.
Cancel before your next billing date and keep access through the end of your current paid billing period. Partial-month or prorated refunds are not provided; unpaid amounts remain due. NudgeWell may suspend or terminate service for nonpayment or material breach, subject to applicable law.
Pricing
These are individual coaching tiers, billed monthly via Stripe. Month-to-month billing applies: cancel before your next billing date, with access through the end of the current paid billing period. Partial-month or prorated refunds are not provided; unpaid amounts remain due. NudgeWell may suspend or terminate service for nonpayment or material breach, subject to applicable law. They are separate from the practice-level Concierge Health plan. Coaching is not medical advice, medical care, diagnosis, treatment, or medication management, and is not a substitute for clinical care.
The practice-level shared coaching window is a separate offer: each practice gets one shared, bookable 4-hour coaching window per week for its patients—one weekly block shared across the patient panel, not four hours per individual. Explore the practice plan →
Who is the coach?
Our lead coach is a National Board Certified Health and Wellness Coach (NBC-HWC) with 10+ years of experience working with executives, founders, and high-net-worth clients. She holds additional certifications in Motivational Interviewing and the Tiny Habits method. Sessions are 1:1 with her — not a rotating roster.
Is this different from therapy?
Yes. Health coaching is not therapy, medical advice, or a substitute for clinical care. Your coach will refer you to licensed providers when appropriate. Coaching is forward-looking and behavior-focused — if you need clinical diagnosis, treatment, or medication management, a licensed clinician is the right resource.
What does an actual weekly session look like?
A 50-minute video call. You start with the previous week's experiment review (what worked, what didn't). Then you set the next week's anchor habit and design 2–3 supporting tiny behaviors. Where the system is in the way — denial letters, scheduling, EOB confusion — your coach handles the logistics. Sessions are recorded only with your consent and stored encrypted.
What are the cancellation terms?
Billing is month-to-month. Cancel before your next billing date and access continues through the end of the current paid billing period. Partial-month or prorated refunds are not provided, unpaid amounts remain due, and NudgeWell may suspend or terminate service for nonpayment or material breach, subject to applicable law. The Concierge Coaching Retainer also has a limited 30-day first-month satisfaction guarantee: if the first month is not the right fit, message us within 30 days for a full refund. That limited guarantee is not a general prorated-refund promise.
How is my privacy protected?
Your session notes are stored in NudgeWell's existing PHI-grade infrastructure (encrypted at rest, AES-256-GCM). No employer, insurer, or third-party advertiser ever sees your data. Recordings are opt-in per session. We hold a Business Associate Agreement (BAA) with Neon (Supabase) for the underlying database layer.
Do you take insurance?
The retainer is paid out-of-pocket. Coaching is not a covered benefit under most health plans, and HSA/FSA eligibility varies — many retainers use HSA funds because the engagement is structured around specific health goals; check with your plan administrator.
What geographic regions can you serve?
Live 1:1 sessions are conducted in English over secure video and are available to clients in the US, Canada, UK, EU, and Australia. Healthcare-system navigation is US-focused — international clients receive habit-design and behavior-change coaching in full, with a Euro/UK/Caribbean healthcare-system specialist as needed.
Health coaching is not therapy, medical advice, or a substitute for clinical care. Your coach will refer you to licensed providers when appropriate.
Apply for an individual coaching tier — your coach will reach out within one business day to schedule a 30-minute fit check before billing begins.
For DPC and concierge medical practices, see the separate practice-level Concierge Health plan →
Concierge Coaching is one of NudgeWell's premium offerings. Browse the rest:
Tell us what you're working toward. Your coach will reach out within one business day to schedule a 30-minute fit check before billing begins.